Snapchat Optimization Strategy #4: Adjust or Remove Frequency Caps

Snapchat Optimization Strategy #4: Adjust or Remove Frequency Caps

Frequency capping is available when you bid on Impressions. If you notice your spend goes up and down throughout a flight, there’s a chance the frequency cap is preventing full spend.

Snapchat Optimization Strategy #5: Split Test

Testing, testing, testing. I almost get tired of saying it, but I’ll probably never stop because it’s pretty much always true: You need to test to see what works. Luckily, Snapchat has a built-in split testing feature that makes it easy.

Snapchat supports split testing by audience and creative. You can compare different marketing strategies and use the results for future optimizations. Split testing also guarantees your budget is allocated evenly between each variation, which would be impossible to achieve if you tried to compare ads without using Snapchat’s built-in feature.

It couldn’t be easier to set up. On the ‘Campaign Setup’ of Advanced Create, select ‘Create Split Test.’ Then choose whether you want to split by audience or creative.

Optimize Your Snapchat Targeting with Audience Insights

I’ve got one more nerdy optimization strategy for you before we move on to the artsy stuff. But this one is BIG, so it gets its very own section. In order to optimize your targeting, you should definitely make proper use of Snapchat’s Audience Insights. It’s a GREAT tool.

Audience Insights lets you compare and create audience segments. Using Snapchat data like demographics and Snap Lifestyle Categories (SLCs) as well as external data from third-party partners, you can learn more about your target audience and discover new segments that could become successful target audiences for your brand.

How to Access Audience Insights

2) Click ‘New Audience’ in the top right, or ‘Get Started’ in the middle if you don’t have any existing Audiences. (suite…)